The Psychology of Colors For A Business Edge

The Psychology of Colors For A Business Edge

09/24/2018 Off By admin

It is no secret that color psychology is extensively used in all aspects of business. From the colors used by fast food restaurants, brand images, and website design, selecting the right color is a critical element that can convey the right message to your visitors.

Some Web designers tend to overlook how the colors can influence users. While a color palette may look visually pleasing, it does not necessarily mean that it is psychologically pleasing. When you improve your website or create a new website, pay attention to your color selection and find out what they exactly mean.

Color psychology is the science of how colors affect the human behavior. This school of thought is branched out from behavioral psychology and it is suffice to say that studying colors can be complicated. Even though this article lacks the scientific evidence to back up every claim, there is no reason to dismiss the profound and unarguable effect of colors have on different people.

The psychology of colors in design is not exactly something science can fully and completely explain yet as people have shown different perceptions of various colors. But one factor to consider when selecting colors is to look at the societal conditions such as gender or age as these have an impact on how the colors are perceived.

Here are some of the colors you can use to help you conceptualize your website and perhaps increase your conversion. You may also use these colors to beautify your Instagram feed and other social media accounts like Pinterest.

RED – Evokes strong emotions and encourages the appetite. It also symbolizes love, intensity, and passion.

BLUE – Color more preferred by men. It symbolizes serenity and calmness and it is mostly used for offices as it is known to induce productivity. This color is also associated with water and peace.

YELLOW – Bright yellow can strain the eyes and can cause eye fatigue. Unless you are using pastel yellow, the use of this color should not overpower the entire website. Yellow symbolizes cheerfulness.

BLACK – Black is typically used as an accent on white to show class and sophistication. It can also symbolize death, mourning or evil.

WHITE – White is known for symbolizing innocence, purity, space and empty. This color is excellent at creating an illusion of space.

PINK – Generally loved by girls, pink symbolizes love, romance, playfulness, and calmness. This color is widely used by companies to attract female customers to their website.

GREEN – The color green is known to symbolize life, earth, nature, health tranquility and nature. This is why many health websites tend to lean on using the color green.

ORANGE – This is used to draw attention and is widely used on pop-ups and banners. It symbolizes excitement, enthusiasm, caution, and warmth.

The colors above are just some of the most basic ones you can choose from. However, if you are on the hunt for ready-made color palettes to help you in deciding which one is best to use on your website, there are some tools you can use. Here are five the tools you can use to come up or reinvent with the best web user interface design.

  • Paletton
  • Flat UI Color Picker
  • Check My Colors
  • Adobe Color CC
  • Mudcube Color Sphere

You may also use the same color schemes for your Pinterest and Instagram accounts, but if you choose not to use these tools, you can learn by example and start looking at the most stunning websites you can find. See what colors they are using and try to find out why they selected their color palette.

No matter what your business is, whether it is an online store, a restaurant, a dental clinic or a grocery store, colors are not just vital aspects of your overall brand, and they are also essential in your social media accounts and web design. Studying the psychology of colors will help you set a strong first impression on your visitors.

The psychology of colors in design is not exactly something science can fully and completely explain yet as people have shown different perceptions of various colors. But one factor to consider when selecting colors is to look at the societal conditions such as gender or age as these have an impact on how the colors are perceived.