Getting Started with Social Media Marketing as a Business Owner
So many businesses cite social media as their top and sometimes sole channel of marketing. Its high level of success compels many business owners to turn toward social media for their marketing.
However, good results on social media are not easy to come by and certainly not instantly. Sometimes, it can take years to generate the desirable amount of following and you can expect some losses and disappointment on the way. However, if you follow certain principles, you can make the process easier.
If you are a business owner and are delving into social media marketing for the first time, follow these guidelines:
1. Be Present Everywhere
The first step is to make sure you have a business account across all major social media platforms such as Facebook, Instagram, Twitter, YouTube and LinkedIn. Getting a business account will give you access to paid ads and analytic tools like Insights on Facebook and Instagram. It will also help your SEO rankings, even if you are not actively posting content.
2. Have a Brand Voice
Getting a social media manager who will constantly keep your followers notified and entertained will instantly build a lasting rapport for your brand. Customers enjoy being able to interact with brands, so make sure to have the social media expert provide engagement in the form of contests, nominations and quick replies to queries made by customers.
3. Have Rules
For some industries, posting certain content can be off-limits. Make sure to have these limitations in place on your social media outlets so as not to spark outrageous reactions or other outcomes that can jeopardize your business. Make posts which are not explicitly inviting to buy your products. Instead, lead on your followers with facts, benefits and informative articles.
4. Customer Support
Social media is a great way to enhance your customer support service. Most customers with complaints find it easier to reach out on social media. You need to make sure the complaints are handled professionally with empathy. You can start by having social media experts available for as many hours as you can to minimize the latency in handling customer complaints.
5. Post Platform-Specific Content
Make sure the style of the content is specific to the platform. You might not want to make a lengthy conversion on a tweet where only 280 characters are allowed. You can, however, tweet updates with links and have the converting post on a platform like Facebook or LinkedIn.
Getting started can be difficult, but once you start gaining a following and using these guidelines, it can become a snowball effect. Adding a responsive customer support service and some fun activities like contests will make your social media venture an overall great investment. Just make sure your online activities are suitable for the concerned social media platform.