4 Business Skills You Can Learn from the Kardashians
When it comes to business and branding, no one does it better than the Kardashians. They are brilliant when it comes to visual publication and personal branding. They have the right knowledge on how to get themselves exposed in the spotlight.
Kim, who has been around the longest in the industry started their family empire. Her sisters eventually followed her footsteps, making their family one of the most sought-after influencers group nowadays.
Love her or hate her, Kim Kardashian and her family have certainly shown that they are savvy business women. She currently has 112 million followers on Instagram and has about 30 million followers on her Facebook page.
Many people say that she became instantly famous due to the Ray-J scandal, but if you look at it closely, this isn’t exactly what made her relevant for years. So what are the lessons you can learn from the Kardashian family’s activities on social media channels?
Here are just some of the things you can learn from Kim Kardashian and her family.
How To Be Relevant and Timely
One of the Kardashian secrets is that they know who their followers are, their possible income bracket and their likes and dislikes. With her fan base, Kim knows what kind of content is relevant and timely to her social media followers. One example is that she usually advertises swimsuits and other beachwear during Spring and Summer.
The idea is that since people are more likely to purchase these products on these two seasons, she creates content that is relevant to the season and timely to the consumers’ needs. On top of this, she ensures that whatever she is marketing complements her personal brand.
Why You Should Understand Your Audience
With the different array of products and services she has marketed, each one of them is centred on her core brands – glam, luxury, and beauty. Whether it is a line of skincare products or jewellery, she ensures that the products fit the theme of her brand while associating them with what her audiences may like.
One example is when she launched an app. Kim Kardashian Hollywood was tailored to one audience while Kim Kardashian West was created to appeal to a different set of people. The bottom line here is that you need to understand your audience’s interests and passions, and what they expect to see from you. This allows you to position your brand in the best possible way.
How To Network Your Business or Brand
When Kim Kardashian started her career, she was just Paris Hilton’s stylist. Shortly afterwards, her infamous tape made her the hot topic in Hollywood. Although this occurrence has somewhat helped her propel to popularity, there is no denying that Kim and her siblings are great at networking.
They do this by attending big events while trying to catch the attention of people any time they can. Getting to know the people in the business, including your competitors, will help you build up your business and brand. Collaborating with other people in your trade will also help you get more noticed. You can start your networking by building your LinkedIn profile.
How To Find Your Niche
Perhaps one of the fastest empires that grew in the history of beauty is the business of Kim’s sister Kylie Jenner. For years, Kylie has received multiple backlashes about her full lips. After confirming that she undergone lip fillers and injections, she received more hate over it. But instead of curling back on her bed, she went on and created the Kylie Lip Kits by Kylie Cosmetics.
Kylie Jenner, who is thought as of today as the next Kim literally carved out another niche from something initially so negative. The point here is that whenever you receive bad publicity, there is always a way for you to turn things around and possibly improve your niche.
It is a known fact that the Kardashians are a family of continuous controversy. But their expertise in branding is truly something many businesses can learn from. Though this family focuses more on personal branding, businesses can still extract some valuable lessons and apply them for their own benefit.